I've used a standard store shampoo and conditioner to wash my hair for 20+ years, but recently wanted to find a great shampoo bar that avoided plastic packaging and harsh/unnecessary chemicals as I transition to a more zero-waste lifestyle. This shampoo bar is the perfect thing and I am super happy with my purchase! It has a very natural, subtle scent, doesn't weigh down my hair, and has enhanced my curls. It is the only product I use on my hair in the shower now, and with just a little bit of argan oil post-shower my hair feels clean, soft, and healthy--and I feel very happy to be simplifying my routine while also treating myself to an earth and body friendly shower experience. I love this product, and love supporting this awesome business--would definitely purchase again.